A look at inspirational designer Kevin Surace

Kevin Surace: green building materials manufacturer

Cars are taking too much flak for CO2 emissions explains Kevin Surace, CEO of Serious Materials, as he paces the stage at the 2009 TED (Technology, Entertainment, Design) Conference. He believes that the buildings in which we live and work are the real villains in our war on CO2 – a battle the American entrepreneur has labelled the “third industrial revolution”.

   

It was this belief that spurred Surace to create an army of people and products with one lofty goal in mind: “to reduce CO2 output by a billion tons per year, three percent of all the CO2 produced by mankind”.’

   

Building a greener future?

Surace, who was named 2009 Entrepreneur of Year by Inc. Magazine, aims to reduce CO2 emissions through a green alternative to standard dry wall: EcoRock. It is manufactured using recycled cement and steel, and was named ‘Green Product of the Year’ by Popular Science magazine.

   

According to US President Barrack Obama, Serious Materials is already one of the innovators who create jobs “that will foster recovery and create the technologies that will power long-term prosperity.”


Team Green Britain and London Organising Committee of the Olympic Games and Paralympic Games Ltd (LOCOG) do not endorse any of the products, companies, organisations, opinions or websites that have been mentioned in this article. The content of this article has merely been provided as background to, or discussion on, various topical issues relating to the environment and it is not necessarily representative of the views of Team Green Britain and LOCOG. Further, any figures and calculations noted in this article are estimates (unless otherwise specified), and may vary in light of numerous factors and readers are advised to undertake their own research in relation to the facts and figures applicable to their particular circumstance.

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